Engage your audience
When the IT manager finally called, she’d been watching your company for months. She followed you on Twitter and liked your posts on LinkedIn. She scanned the press releases on your site. A few days later, she downloaded two reports and ran them up the chain.
Without that content, your card would still be buried at the bottom of her drawer.
Great content is how prospects get to know you – from the first stop on your home page to your latest email campaign. It makes introductions, starts conversations and builds relationships that lead to sales.
Sophisticated content for tech markets
With backgrounds in high tech, business, research and journalism, we can craft sophisticated content for every point of contact:
- Website copy
- White papers
- Case studies
- Industry articles
- Landing pages
- Twitter, Facebook and LinkedIn posts
- Email campaigns
- Pay-per-click campaigns
- Print ads
- Press releases
- And much more!
Build awareness, credibility and trust, while keeping fence-sitting prospects engaged until they’re ready to buy.
Most tech copy is about as interesting as watching corn grow. The same empty phrases litter so much marketing material that you could swap the messaging with another company and never notice the difference. We help you craft content that’s authentic and compelling – communicating your unique value with personality, clarity and purpose.
Compelling web copy
Your website is often your first and only impression. It has to tell your unique story, as well as lead visitors to the right place in just a few clicks. We can help you create a site that balances strategy, identity and usability, while bringing visitors back for more.
SEO and search engine marketing
The web is a haystack, and you’re a needle. So we optimize all of your web content to rank higher on Google, Yahoo and Bing. Starting with a complete SEO/SEM audit, we research the keywords your prospects are using and incorporate them into every message we create. We’ll also manage paid search campaigns to drive meaningful conversions on your site.
Connect with content
We flesh out your strategy with sophisticated content that primes your prospects for the sale.
Drives your story. Communicating your unique value with every campaign.
Positions you as a leader. Building trust and credibility with your ideal customers.
Generates leads. Spurring engagement and prequalifying potential buyers.
Shortens sales cycles. Educating and nurturing prospects and supporting internal buy-in.