An integrated approach
When their systems administrator is weighing his options, are you in his inbox? Does their director of operations know your white paper exists?
You have to get in front of the right eyes at the right times, and court prospects until they’re ready to commit. That means knowing which channels work, how they work best and how they all work together. Then breaking out your message to resonate with different roles.
Start with a targeted campaign
We find out where they are and how they like to be reached. Next, we match the right content to your objectives, whether that’s branding, customer loyalty or generating a steady flow of qualified leads. Then we choose a communications mix that gets it done — blog posts, landing pages, emails, LinkedIn, advertising — you name it. All integrated to reach the same goal.
Offline, we sell you as much as your product. Our campaigns position you as a thought leader through speeches, presentations, interviews and events. Aimed, of course, at the people who matter — and care.
Track to learn what works
You can’t just wind up a campaign and let it go – or it won’t get far. So we help you identify and measure the metrics that demonstrate your success.
We can upgrade your entire marketing infrastructure with a CRM system that track leads, opportunities and sales. By tracing each lead back to its source, you’ll learn what’s working and where your ROI is falling short.
Every campaign includes comprehensive follow-up plans, too. Lead nurturing to keep you in your prospect’s line of sight. Campaign evaluation and reporting to ensure our efforts are meeting your goals. And optimization — tweaking your campaigns before the next round to deliver the best results.
Get the word out
We’re as invested in your success as you are. That’s why we support your strategy with integrated campaigns that generate awareness, demand and revenue. We’ll:
- Identify key decision makers
- Choose the channels that reach them
- Match content to your goals
- Create targeted campaigns
- Nurture leads for the long-term
- Evaluate campaigns for effectiveness
- Optimize campaigns for best results