Discipline and focus
Simply put, our disciplined approach to marketing keeps you competitive. These five steps create agile programs that execute quickly and adapt easily to demands in the marketplace.
Step 1: Find your perfect prospects
First, we work with you to identify the best prospects for your business. Our job is to understand who they are, where they are and what keeps them up at night. Decision makers with the authority, budget and timeline to buy – plus key influencers who whisper in their ears.
Step 2: Get their attention
Step 3: Nurture interested leads
Step 4: Engage new opportunities
Step 5: Assess campaign effectiveness
Setting your marketing budget
How much should you spend on marketing? It’s a question we get asked a lot. So we break down the numbers for you to help you gauge what’s right for your business.
What size startups does Trimble work with?
We help startups with revenues from $1 million to $25 million or more and at various levels of funding.
How much do startups that size spend?
Recent surveys show tech companies spend an average of 13% of gross revenues on marketing.
What’s the bottom line?
In our experience, a budget of 5-10% is just enough to maintain your current fighting weight. To see real growth, or get closer to acquisition, startups need to get more aggressive. We’re happy to work within your existing budget and adapt to your goals as we go.